Owing to a surge in demand for the new iPhones globally, Apple is increasing the production of iPhone 11. It has asked its suppliers to increase the production of its new iPhone 11 range by up to 10 percent or 8 million units, Nikkei Asian Review reports.

“This autumn is so far much busier than we expected. Previously, Apple was quite conservative about placing orders. After the increase, prepared production volume for the Apple iPhone 11 series will be higher compared to last year,” the report said, quoting a source. The iPhone 11’s pricing strategy has worked well for the consumers in India too. The latest Apple devices recently went out-of-stock on Amazon.in and Flipkart in just three days after the pre-booking was thrown open.

Heralding a perfect Diwali for Apple, iPhone lovers on September 27 thronged Apple Authorised Resellers and premium stores across India to grab new iPhones 11. “The increase in orders appears to validate Apple CEO Tim Cook’s new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy,” said the report.

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“The order boost of between 7 million and 8 million units is equivalent to total annual phone shipments this year by Google, a rising iPhone rival in Apple’s home US market,” it added. The Apple iPhone 11, 11 Pro and iPhone 11 Pro Max come with a starting price of Rs 64,900, Rs 99,990 and Rs 1,09,900 respectively. The iPhone 11 and iPhone 11 Pro are available with 64GB or 256GB or 512GB storage. The iPhone 11 will cost Rs 64,900 for the 64GB variant.

The 128GB and 256GB variant are available for Rs 69,900 and Rs 79,900 respectively. The 64GB variant of iPhone 11 Pro is priced at Rs 99,990, while the 256GB and 512GB cost Rs 1,13,900 and Rs 1,31,900 respectively. The iPhone 11 Pro Max with 256GB and 512GB storage are available for Rs 1,23,900 and Rs 1,41,900 respectively.

With inputs from IANS

Apple iPhone 11 series specifications

FeaturesApple iPhone 11 Pro MaxiPhone 11 ProApple iPhone 11
Price1099009990064900
ChipsetA13 processorApple A13 SoCA13 Bionic SoC
OSiOS 13iOS 13
DisplayOLED-6.5-inch Super Retina XDR displayOLED-5.8-inch Super Retina XDR6.1-inch Liquid Retina
Internal Memory128GB storage128GB storage64GB storage
Rear CameraTriple – 12MP + 12MP + 12MPTriple – 12-megapixelDual – 12MP + 12MP
Front Camera12MP12-megapixel12MP
Battery

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