Chinese smartphone maker Meizu has returned to India with its latest line-up, including the flagship Meizu 16th (Rs 39,999), mid-range Meizu M6T (Rs 7,999) and affordable Meizu C9 (Rs 5,999). The devices will be available to buy exclusively on Amazon India, and see the Chinese smartphone maker attempt to re-establish a presence in the country.
The line-up is led by the flagship Meizu 16th, which is powered by the Qualcomm Snapdragon 845 SoC and features 8GB of RAM and 128GB of storage. The flagship smartphone comes with a 6-inch full-HD+ screen with no notch, along with a dual-camera setup, in-display fingerprint sensor and fast charging, among other things. The mid-range Meizu M6T is powered by the MediaTek MT6750 SoC and also sports a dual-camera setup at the back. These are products that have already been launched in China earlier this year, and have now been introduced in India.
The Meizu C9 is a new device, launching with a Unisoc quad-core budget chipset. The device features face unlock, a 5.45-inch HD+ screen, 2GB RAM, 16GB storage and a 3,000mAh battery. The device is already listed on Amazon India at an introductory price of Rs 4,999 and comes with 4G VoLTE connectivity and a near-stock Android UI based on Android Oreo. The company has also launched accessories, including the Meizu True Wireless Bluetooth Earphones Pop (Rs 6,999) and EP52 Lite Bluetooth Earphones (Rs 1,999).
Meizu has also tied up with Jio for launch offers that include cash-back of Rs 2,200 in the form of Jio vouchers for users, along with 100GB of extra data on the 16th and 50GB extra on the M6T and C9. The smartphones go on sale today itself on Amazon India.
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The Meizu phones already face tough competition in India from established players, including OnePlus, Asus, Xiaomi and others. With pricing getting more and more competitive with each passing week, the Chinese smartphone maker will face an uphill task in building up a solid presence in India, particularly given the relatively high pricing.